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Marc K. Peter and Johan P. Lindeque

Strategic Digital Transformation: Theory & Practice

www.strategic-digital-transformation.com

The new digital transformation textbook

This new digital transformation textbook will provide students with a learning experience that is academically rigorous, integrates insights from the latest research on the strategic digital transformation of businesses and government organisations, while supporting the practical application of this knowledge with the ACT (Analyse, Create, Transform) method. The ACT method is a set of tools to support students and future managers in understanding the practical realisation of digital transformation of organisations to allow the development of competitive advantages for the digital age. The approach is based on an active research agenda of the books’ authors that seeks to understand the digital transformation of society and business, with the explicit goal of making an impact on the practices of managers in the private and non-profit sectors. The tools of the ACT Method have been developed based on research and validated through consultancy and applied research projects for diverse partner organisations, and are enriched with the seven action fields of digital transformation. Over 4,000 organisations participated in the digital transformation research projects between 2017 and 2024. The approach of this textbook is to communicate the latest knowledge about these processes in academic research and embed the ACT method in this discussion.

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Complete this form so we can inform you when the textbook and auxiliary materials are available:

Prof Marc K Peter

Following a career at eBay, E*TRADE/ANZ and LexisNexis in Europe and Asia-Pacific, DigitalProf Marc K Peter today researches digital business phenomena, including digital transformation, digital leadership, cybersecurity and digital marketing. He is a faculty member of Rochester-Bern Executive Programs (USA/CH), the University of Rochester (USA), the University of Basel (CH), FHNW School of Business (CH) and at Charles Sturt University (AU). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK). Visit LinkedIn for further information.

Dr Johan P Lindeque

Johan P Lindeque is a Lecturer, Head of the Science Lab and Head of the Focus Theme “International Market Strategies for SMEs” at the FHNW School of Business (CH). He has previously held the position of Assistant Professor of strategy at the University of Amsterdam Business School (NL) and Lecturer in international business at Queen’s University Management School, Belfast (UK). His research interests focus on SMEs’ strategic responses to transition processes, including digital transformation, the sustainability transition and global economic integration processes. He is an editorial board member of the Journal of World Business and Journal of International Business Studies. Visit LinkedIn for further information.

The new textbook – elevator pitch

The new textbook «Strategic Digital Transformation» provides future managers with a learning experience rooted in academic knowledge, while allowing familiarity with a comprehensive practice-oriented digital transformation methodology, supported with validated tools, for digitally transforming an organisation for strategic success.

Marc K. Peter and Johan P. Lindeque

Strategic Digital Transformation: Theory & Practice

www.strategic-digital-transformation.com
SAGE Publications, London

Short Table of Contents

The new textbook «Strategic Digital Transformation: Theory & Practice» is structured as follow:

PART 1: FOUNDATIONS OF STRATEGIC DIGITAL TRANSFORMATION

Chapter 01 Digital Transformation: Theory and Practice
Chapter 02 Business Strategy in the Digital Age
Chapter 03 Digital Transformation in Context: Technology, Cybersecurity, Sustainability, IB, SMEs

Chapter 01

Digital Transformation: Theory and Practice

Chapter 02

Business Strategy in the Digital Age

Chapter 03

Digital Transformation in Context: Technology, Cybersecurity, Sustainability, IB, SMEs

PART 2: STRATEGIC ACTION FIELDS OF DIGITAL TRANSFORMATION

Chapter 04 Customer Centricity
Chapter 05 New Technologies (with focus topics AI and Cybersecurity)
Chapter 06 Data and the Cloud
Chapter 07 New Strategies and Business Models for Value Creation
Chapter 08 Process Engineering, Optimisation and Management
Chapter 09 Digital Leadership and Culture
Chapter 10 Digital Marketing

Chapter 04

Customer Centricity

Chapter 05

New Technologies (with focus topics AI and Cybersecurity)

Chapter 06

Data and the Cloud

Chapter 07

New Strategies and Business Models for Value Creation

Chapter 08

Process Engineering, Optimisation and Management

Chapter 09

Digital Leadership and Culture

Chapter 10

Digital Marketing

PART 3: DIGITAL TRANSFORMATION: THE ANALYSE – CREATE – TRANSFORM (ACT) METHOD

Chapter 11 Overview of Digital Strategy Development Methods with a Focus on ACT
Chapter 12 Analyse Market Conditions and Trends
Chapter 13 Create a Strategic Vision and Associated Resources and Capabilities
Chapter 14 Transform by Implementing a Strategic Roadmap

Chapter 11

Overview of Digital Strategy Development Methods with a Focus on ACT

Chapter 12

Analyse Market Conditions and Trends

Chapter 13

Create a Strategic Vision and Associated Resources and Capabilities

Chapter 14

Transform by Implementing a Strategic Roadmap

PART 4: DIGITAL TRANSFORMATION CASE STUDIES

Various case studies from across the globe, covering both commercial and government organisations.
Various case studies from across the globe, covering both commercial and government organisations.

Benefits for students

Students arguably have two jobs to be done while at university, namely 1) to acquire the contemporary state of the art knowledge in their chosen domain of specialisation, and 2) to show that they can communicate and apply this knowledge.

When students can achieve these goals, they benefit from success in their studies and are more likely to be employed in a role that they would like to have after their studies. The challenge for students is that often, academic knowledge and practical application of the knowledge are separated across time and courses (locations). This makes it challenging to acquire a comprehensive understanding of the relevance of academic research / knowledge for the improvement of managerial practice. This textbook addresses these opportunities and challenges by actively embedding a validated practice-oriented methodology for the realisation of strategic digital transformation. Students are provided contemporary knowledge about and understanding of strategic digital transformation of organisations, while developing their capability to address real world business needs through the application of the Analyse – Create – Transform (ACT) method, and based on the seven action fields of digital transformation. The ACT method is the result of a multi-year research agenda at the AACSB-accredited FHNW School of Business in Switzerland, led by DigitalProf Dr Marc K Peter and in collaboration with Dr Johan P Lindeque, together with research assistants at the Competence Centre for Digital Transformation. This research project followed the concept of design science research and has moved through multiple cycles of ensuring academic and practice relevance and rigour. The result is an approach to teaching strategic digital transformation that aligns theory and practice for students in a unique manner and prepares them for using the gained knowledge and experience in their future careers.

Register your interest

Complete this form so we can inform you when the textbook and auxiliary materials are available:

Marc K. Peter and Johan P. Lindeque

Strategic Digital Transformation: Theory & Practice

www.strategic-digital-transformation.com
SAGE Publications, London