Marc K. Peter and Johan P. Lindeque
Strategic Digital Transformation: Theory & Practice
The new textbook «Strategic Digital Transformation» provides future managers with a learning experience rooted in academic knowledge, while allowing familiarity with a comprehensive practice-oriented digital transformation methodology, supported with validated tools, for digitally transforming an organisation for strategic success.
«I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era.»
Alois Zwinggi
Managing Director, World Economic Forum (WEF)
The new textbook «Strategic Digital Transformation»
This digital transformation textbook provides students with a learning experience that is academically rigorous, integrating insights from the latest research on the strategic digital transformation of organisations, while supporting the practical application of this knowledge with the ACT (Analyse, Create, Transform) method and the Digital Transformation Toolkit. The ACT method and toolkit are the results of the multi-year and ongoing digital transformation research agenda.
The textbook and its Digital Transformation Toolkit supports students and future managers in understanding the practical realisation of digital transformation of organisations to allow the development of competitive advantages for the digital age, while enabling this to be done in a manner that reflects a sustainable approach.
In 12 chapters, students are provided with contemporary knowledge about and understanding of strategic digital transformation of organisations across seven distinct strategic action fields (SAF) of digital transformation, while developing their capability to address real world business challenges through the application of the digital toolkit.
The textbook’s structure supports this integration of academic rigour and practical relevance to enable an approach to teaching strategic digital transformation that is unique and prepares students for using the knowledge and experience they will acquire in their future careers.
Table of Contents
The new textbook «Strategic Digital Transformation» is structured as follow:
PART 1: FOUNDATIONS OF STRATEGIC DIGITAL TRANSFORMATION
| Chapter 01 | Strategic Digital Transformation: Background and Terminology |
| Chapter 02 | Business Strategy in the Digital Age |
| Chapter 03 | Digital Transformation in Context: Innovation and Sustainability |
PART 2: STRATEGIC ACTION FIELDS OF DIGITAL TRANSFORMATION
| Chapter 04 | Customer Centricity |
| Chapter 05 | New Technologies (with focus topics AI and Cybersecurity) |
| Chapter 06 | Data and the Cloud |
| Chapter 07 | New Strategies and Business Models |
| Chapter 08 | Operational Excellence / Process Management |
| Chapter 09 | Digital Leadership and Culture |
| Chapter 10 | Digital Marketing |
PART 3: DIGITAL TRANSFORMATION IN PRACTICE: THE ANALYSE – CREATE – TRANSFORM (ACT) METHOD
| Chapter 11 | Success Factors and Metrics for Digital Transformation Implementation |
| Chapter 12 | Transformation in Practice – Digital Transformation Toolkit |
PART 4: DIGITAL TRANSFORMATION CASE STUDIES
Digital Toolkit
Free download of the digital transformation toolkit with workshop canvas, checklist, roadmap template and the new AI strategy framework.