Authors

Prof Marc K Peter

Marc K. Peter is Professor of Digital Business at the HES-SO Valais-Wallis School of Management (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern’s Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia).

He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ), and LexisNexis in Europe and Asia-Pacific. Over the past decade, he supported many organisations in their pursuit of digital transformation, among others, Accenture, Amnesty International, BDO, Canon, Caritas, Lenovo, Logitech, Mayo Clinic, MSD, RUAG, Sharp, Siemens, Swisscom, and T-Systems.

Professor Peter’s research interests include digital strategy, digital transformation, digital leadership, digital marketing, and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China), and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

Affiliations:

Visit www.digitalprof.com to contact Marc K. Peter or visit LinkedIn for further information.

Dr Johan P Lindeque

Johan P. Lindeque is Head of the Science.Lab at the FHNW School of Business (Switzerland). He has previously been Head of the Focus Theme ‘International Market Strategies for SMEs’ at the FHNW School of Business (Switzerland) and held the position of Assistant Professor of Strategy at the University of Amsterdam Business School (The Netherlands). His first appointment was as Lecturer in International Business at Queen’s University Management School, Belfast (UK).

He has previously also served as an editorial board member of the Journal of World Business and Journal of International Business Studies.

He is the founder of NullPoint Ventures UG (haftungsbeschränkt), his consultancy firm, and serves as advisory board member for swiss export, a private industry association supporting export promotion in Switzerland.

Affiliations:

Visit www.nullpointventures.com to contact Johan P. Lindeque or visit LinkedIn for further information.

You can contact the authors at authors@strategic-digital-transformation.com for any enquires related to teaching, research projects, and strategy workshops.

Acknowledgements

The authors would like to express their gratitude to the research and project teams that have – over many years and in various contexts, directly and indirectly – contributed to and supported the development of the ideas and insights in this textbook, at the FHNW School of Business (Deborah von Büren, Miriam Christ, Martina Dalla Vecchia, Adele Dörner, Knut Hinkelmann, Christine Jacob, Corin Kraft, Nicole Krättli, Emanuele Laurenzi, Marco Looser, Kirsten Maier, André Niedermann, Anna V. Rozumowski, Dino Schwaferts, Olga Schibli, Danilo Siscaro, Martha Streitenberger, Tsvetana Spasova, Cécile Zachlod), at Charles Sturt University (Alain Neher, Alfred Huah-Syn Wong and Lucia Wuersch), at Gheorghe Asachi Technical University of Ias´i (Amalia Georgescu), at Griffith University (Luke Houghton and Khondker M. Zobair), at Rochester-Bern Executive Programs (Nadine Heuberger and Petra Joerg), at the Simon Business School at the University of Rochester (Jim Brickley, Wayne France, Mitch Lovett, Ravi Mantena), at the University of Amsterdam Business School (Ans Kolk, Francesca Ciulli, Corine Boone), at the University of Basel (Manfred Bruhn, Karsten Hadwich, Isabel Plüss), at the University of Maia (José Luís Reis), at the World Economic Forum (Alois Zwinggi), at Strategylab (Fred Kessler, Valerie Savoy, Angelo Seiler, Mike Tonazzi), at home (our families, children, parents, and friends); to Matthias von Lonski for the book’s illustrations, the design team at Polarstern (Chantal Brülhart, Jörg Bruppacher, Susanne Loacker, and Benedikt Roth), our market research partner (Karin Mändli Lerch), the contributors of case studies (Sudip Chaudhuri, Mohamad Syazli Fathi, Michael Gaschen, Patrizia Gasser, Marc Heggemann, Thomas Jakob, Marius Keckeisen, Roger Lötscher, Patrick Marti, Eloy Martinez, Helene Müller, Sarah Owens, Ljubica Radoicic, Daniel Renggli, Christoph Salzmann, Raphael Schifferle, Dominic Stöcklin, Urs Truttmann, Christian Zimmerli), the untold number of students across the diverse study programmes and courses we were fortunate to teach, and who contributed to the refinement and evaluation of the ideas in this textbook over the years of the underlying research agenda, and the team at Sage Publishing (Elena Asplen, Amy Douglas, Anthony Green, Charlotte Hanson, Maura Mary Joseph, Hanine Kadi, Nicola Marshall, Amy Mitchell, Martin Noble, Matthew Waters); for their energy and support to publish Strategic Digital Transformation: Theory and Practice.

For practitioners, the following practical textbook is recommended: Marc K. Peter (2024): The Digital Transformation Canvas: Deveop and Implement Your Digital Strategy. London: FT Publishing/Pearson, www.the-digital-transformation-canvas.com.

The publisher and the authors accept no liability for technical implementations of the concepts and examples described in this book.