Case Study Collection
Access digital business case studies from various industries, linking to the seven strategic action fields of digital transformation.
Featured case studies:
Adelbodner mineral water – the digital roadmap of an SME
- Organisation: Mineralquellen Adelboden AG (Adelbodner)
- Regions/s: Switzerland
- Employees: approx. 60
Action fields (SAF):
- All strategic action fields of digital transformation
Adelbodner is a traditional small business that is bottling high-quality mineral water directly from a spring in the Swiss mountains. In 2024, the CEO initiated a new digital strategy and in 2025 presented the roadmap to the Board based on the seven action fields of digital transformation.
Marc K. Peter
16 pages
Additional materials:
Autodesk Asia-Pacific – customer lifecycle management and marketing automation
- Organisation: Autodesk, Inc.
- Regions/s: USA, Asia-Pacific, Australia
- Employees: 14,100
Action fields (SAF):
- Customer centricity
- Digital marketing
Autodesk is a multinational software corporation that provides software solutions for the architecture, engineering and other industries. This case describes marketing’s focus on revenue marketing, funnel management, a new marketing technology stack with marketing automation and a customer data platform.
Ljubica Radoicic
8 pages
Additional materials:
Blackroll – from product innovation to international expansion via e-commerce
- Organisation: Blackroll AG
- Region/s: Germany, Switzerland (HQ)
- Employees: approx. 80
Action fields (SAF):
- New strategies and business models
- Digital marketing
Blackroll produces foam rollers and other fitness tools designed to improve muscle relaxation, posture and overall physical well-being. Cornerstone of the international expansion strategy is its Academy (with over 6,000 certified coaches in 57 countries), digital marketing channels and e-commerce.
Marc K. Peter
10 pages
Additional materials:
BRUGG Lifting and its Industrial Internet of Things (IIoT) asset management solution ‘PVS’
- Organisation: BRUGG Lifting
- Regions/s: Switzerland (HQ), Global
- Employees: 230 (BRUGG Group: 1,800)
Action fields (SAF):
- New digital technologies
- New strategies and business models
- Digital marketing
BRUGG Lifting is a global producer of elevator ropes, lifting technology and architectural ropes. One of BRUGG’s strategic initiatives – the PVS solution – is an Industrial Internet of Things (IIoT) solution, driven by LoRaWAN (but also usable with NFC tags), a popular LPWAN technology.
Marc K. Peter
14 pages
Additional materials:
Digital transformation of the city of Lucerne
- Organisation: City of Lucerne
- Region/s: Switzerland
- Employees: approx. 1,700
Action fields (SAF):
- New strategies and business models
- Digital leadership and culture
The city of Lucerne is the administrative governing organisation of the Swiss city with 85,000 residents. The case describes three phases of digital transformation initiatives which saw the establishment of a CDO and digital business managers – alongside with ongoing digital maturity assessments.
Marc K. Peter
16 pages
Additional materials:
IT portfolio management and corporate knowledge – Colloquial enterprise architecture management
- Organisation: Colloquial Solutions Pty Ltd
- Regions/s: Australia
- Employees: 3
Action fields (SAF):
- New digital technologies
- Operational excellence / process management
Colloquial is an IT enterprise architecture tool that makes it easy to capture, visualise and maintain business knowledge. It enables organisations to collect, maintain and analyse important IT infrastructure data – key business elements such as applications, stakeholders, processes and technologies.
Luke Houghton
8 pages
Additional materials:
Digital innovation in the tourism industry: the case of a luxurious boutique hotel in Zermatt, Switzerland
- Organisation: Hotel Garni Matterhorn FOCUS
- Region/s: Switzerland
- Employees: approx. 16
Action fields (SAF):
- New digital technologies
- Customer centricity
- Operational excellence / process management
- Digital marketing
The Matterhorn FOCUS Design Hotel in Zermatt is a luxurious 4-star hotel with 30 rooms and suites – next to the iconic Matterhorn. Over the past years, numerous investments have been made in digital technology and platforms, including TINA, the digital FOCUS concierge/AI assistant (based on ChatGPT).
Patrizia Gasser
12 pages
Additional materials:
Business model innovation in the hospitality industry: the case of the Revier Hospitality Group
- Organisation: Revier Hospitality Group
- Regions/s: Switzerland
- Employees: 220
Action fields (SAF):
- New strategies and business models
The Swiss hospitality group develops and operates innovative accommodation concepts geared towards changing travel habits and tougher economic conditions. It has 9 hotels/projects (with approximately 1,200 rooms) and developed an innovative subscription business model for its hotels.
Marc K. Peter
12 pages
Additional materials:
Sulzer – strategic leadership in sustainable, digital tech-enabled value-adding services
- Organisation: Sulzer AG
- Region/s: Switzerland (HQ) with 180 international offices
- Employees: 13,000
Action fields (SAF):
- New digital technologies
- New strategies and business models
Sulzer is a global leader in fluid engineering and chemical processing applications. The new services enable carbon emission reductions, development of polymers from biological sources, recycling of plastic waste and textiles and efficient power storage.
Marc Heggemann
12 pages
Additional materials:
Switzerland Tourism – Cross-Media Campaign ‘The Ride of a Lifetime’
- Organisation: Switzerland Tourism
- Regions/s: Switzerland
- Employees: 280
Action fields (SAF):
- Customer centricity
- Digital marketing
Switzerland Tourism is the national organisation that promotes Switzerland as a travel destination. As part of the third film production, Roger Federer acted as a global ambassador for Switzerland, this time alongside comedian Trevor Noah. The campaign achieved considerable success with over 80 million views on YouTube.
Dominic Stöcklin
10 pages
Additional materials:
Action fields of digital transformation at Synchrony (USA)
- Organisation: Synchrony (NYSE: SYF)
- Region/s: USA
- Employees: 20,000
Action fields (SAF):
- All strategic action fields of digital transformation
Synchrony Financial is a consumer financial services company, offering a wide range of credit products through its digital financial ecosystem. Synchrony’s digital transformation strategy aims to create seamless omni-channel experiences for customers – with initiatives such as its digital Apply and SyPI apps, innovation hubs and Generative AI for its marketplace.
Sudip Chaudhuri
10 pages
Additional materials:
CRM and sales automation at Transgourmet Switzerland
- Organisation: Transgourmet Schweiz AG
- Regions/s: Switzerland
- Employees: approx. 2,000
Action fields (SAF):
- New digital technologies
- Data and the cloud
- Operational excellence / process management
- Digital marketing
Transgourmet is a delivery and cash+carry wholesale company. This case covers an eight year-long digital transformation project and covers the topics of data management, CRM (customer relationship management) systems and sales automation.
Christian Zimmerli
12 pages
Additional materials:
From limited budget to limitless potential: the digital journey of OSHE@UTMKL
- Organisation: Universiti Teknologi Malaysia
- Region/s: Malaysia
- Employees: 3,000
Action fields (SAF):
- New digital technologies
- Digital leadership and culture
- Operational excellence / process management
Universiti Teknologi Malaysia (UTM) is a premier research university in Malaysia, renowned for its innovation and technical expertise. The case describes the digital transformation of the Occupational Safety, Health, and Environment Unit (OSHE@UTMKL).
Mohamad Syazli Fathi
10 pages
Additional materials:
Valuu: a corporate start-up for digital business model innovation
- Organisation: PostFinance
- Regions/s: Switzerland
- Employees: 3,340
Action fields (SAF):
- New strategies and business models
- New digital technology
Valuu is a digital corporate start-up of a Swiss bank that has revolutionised digital end-to-end mortgage processes. Throughout constant digital business model innovation, it has emerged from a start-up driven to a digital platform in a banking ecosystem and finally to a provider of digital technology for mortgage processing IT infrastructure.
Marc K. Peter
20 pages
Additional materials: